MSc Marketing and Leadership
Aston University
United Kingdom
Overview
Course Summary
Undertake and apply marketing analyses using relevant marketing theories and techniques, while attaining expertise and comprehension of the ideas, principles, and application of theories related to leadership in organisations.
Course outline and modules
This MSc in Marketing and Leadership will expand your comprehension and use of fundamental theories in Marketing. You will discover how to implement and employ marketing approaches with pertinent marketing ideas and methods, which will let you make well-considered strategic and practical marketing verdicts.
You will further enhance your understanding of the ideas, fundamentals and theories interrelated to leadership in organisations. You will discover how to apply the strategic responsibility that leadership has in a broader organisational context.
This course is planned to provide a programme of study to meet the requirements of local, national or international students, permitting you to gain knowledge through the exchange of experience as well as formal scholarly study. It is tailored for recent graduates and those already employed.
This course is part of a selection of MSc programmes, providing you the chance to create your degree to fit your personal and professional objectives.
How will my skills develop?
This course will help you strengthen your capacity for strategic decisions by increasing your knowledge and implementation of marketing concepts and leadership models to aid decisions in organisations.
The Aston Global Advantage module will be a focus, aiding you in professional growth and work preparedness by giving you the essential skills to use throughout the year.
Furthermore, you’ll have the opportunity to broaden your experience overseas with a partner institution, join an internship placement abroad or in the UK or take part in a simulated business challenge.
How will this course help my career?
Upon finishing this program, you will be able to exhibit various transferable competencies essential for a flourishing vocation in your preferred domain. At Aston, you will likewise have an array of chances to acquire hands-on experience, such as providing aid to businesses and SMEs in the Business Clinic, assisting with setting up your own business, or obtaining experience through integrated internship programs as part of your course.
English Language Requirements
At Aston University, we recommend verifying the exact entry requirements before applying to a course. Our courses usually require minimum English language standards, and our staff are available to help with any queries.
| IELTS ACADEMIC | 6.5 |
About Aston University
Established in 1895, Aston University is renowned for its research-led education and strong links with businesses, governments and commerce. We are dedicated to creating a sustainable campus environment that will improve the student experience. Now, we have more than 14,000 students from 135 countries enrolled here.
At Aston, you have the choice of taking additional language courses such as French, German, Spanish, Mandarin or Arabic as part of your degree. In 2010, Aston was ranked first for student quality of life by FHM and Virgin Student, as well as being one of the most welcoming universities in the UK.
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